Universal Studios Beijing has officially partnered with Genshin Impact for a high profile collaboration, debuting a brand new animated promotional video titled “Celebration! Boom Boom Operation.” The PV marks a major entertainment crossover between one of China’s most prominent theme parks and one of the world’s most successful action RPG franchises.
The animated collaboration video delivers a fast paced, colorful showcase that blends the cinematic energy of Genshin Impact with the spectacle driven atmosphere of Universal Studios Beijing. Designed as a celebration themed promotion, the PV highlights dynamic character animation, festival style visuals, and explosive sequences that capture the spirit of both brands.
Titled “Celebration! Boom Boom Operation,” the video emphasizes excitement, joy, and large scale entertainment. The animated format allows the collaboration to fully embrace Genshin Impact’s stylized art direction while integrating elements associated with a real world theme park experience. Bright lighting effects, energetic transitions, and high impact action moments give the PV a theatrical quality that aligns perfectly with Universal Studios branding.
This collaboration represents more than a standard promotional tie in. It signals the growing influence of Genshin Impact as a cross industry entertainment powerhouse. By partnering with Universal Studios Beijing, the franchise extends its reach beyond gaming into immersive location based entertainment, strengthening its presence in the offline world.










