Genshin Impact and Universal Studios Beijing Announce Major Collaboration Event Running March 20 to May 31

Genshin Impact has officially announced a large scale collaboration with Universal Studios Beijing, bringing the world of Teyvat into one of China’s most popular entertainment destinations. The limited time event will run from March 20 to May 31, offering visitors a themed experience filled with exclusive merchandise, special dining menus, interactive activities, and collectible rewards.

The centerpiece of the collaboration is the Genshin Impact Theme Arena, which will be located in the area between the Transformers Base Scenic Area and the Kung Fu Panda Magical Land Area inside Universal Studios Beijing. This themed zone will operate daily during specific time slots, giving visitors multiple opportunities to participate in the event.

The official event schedule for the theme arena experience includes three daily time windows. The sessions are set for 11:30 to 13:30, 14:15 to 16:15, and 17:00 to 19:00, allowing fans to explore the themed environment, interact with special displays, and participate in exclusive activities inspired by the Genshin Impact universe.

Visitors who enter the themed area will also have access to interactive events and activities, where participants can receive special gifts tied to the collaboration. While full details of these activities are expected to be revealed closer to the opening date, the event promises immersive elements designed to connect the physical theme park environment with the fantasy world of Teyvat.

Another highlight of the collaboration is a special dining menu created for the themed event. Guests will be able to enjoy limited time food items inspired by Genshin Impact characters and aesthetics while visiting the park. Food themed collaborations have become a popular feature in gaming crossovers, offering fans a creative way to experience their favorite franchises through themed culinary designs.

In addition to the themed arena and dining experiences, the collaboration will also introduce exclusive Genshin Impact merchandise available only during the event period. Although the complete product lineup has not been fully detailed yet, collaboration merchandise typically includes collectibles, apparel, accessories, and themed souvenirs designed specifically for the partnership.

The event will also feature a special makeup experience located at the Universal Art Salon in the Hollywood Scenic Area. This activity will allow visitors to participate in themed makeup sessions inspired by the game’s characters and visual style, adding another interactive element to the collaboration.

Entry to the Genshin Impact collaboration requires a special admission ticket priced at 298 CNY. This ticket package includes several benefits for participants attending the event. Visitors will receive one ticket to the theme area, a voucher for Beijing Universal Resort, and a dining voucher for Universal Studios Beijing.

Guests will also receive an exclusive entrance gift pack before entering the event venue. This collectible pack includes several themed items connected to the collaboration. The gift set contains one transparent character card with a random design from five possible models, an exploration guide, a theme card, and a redemption card that grants 200 Primogems along with additional in game materials.

The inclusion of Primogems, the premium currency used in Genshin Impact, makes the collaboration particularly appealing for dedicated players who want both real world collectibles and in game rewards tied to the experience.

Large scale collaborations between video game franchises and theme parks have become increasingly popular in recent years. By bringing Genshin Impact into a real world environment like Universal Studios Beijing, HoYoverse continues to expand the brand beyond digital spaces and into immersive entertainment experiences.

With exclusive merchandise, themed attractions, limited time menus, and collectible rewards, the Genshin Impact and Universal Studios Beijing collaboration is expected to attract both dedicated players and theme park visitors looking for a unique crossover event.

As the March 20 opening date approaches, fans are already anticipating more details about the themed activities, merchandise lineup, and interactive experiences that will bring the world of Teyvat to life inside Universal Studios Beijing.