Genshin Impact x Mom’s Touch Collaboration Launches in South Korea With Exclusive Meals and Limited Rewards

The highly anticipated Genshin Impact x Mom’s Touch collaboration has officially launched in South Korea, bringing together one of the world’s most popular games and a beloved fast food brand for a limited time event running from March 24 to April 24. Hosted at participating Mom’s Touch locations nationwide, the collaboration offers fans a unique opportunity to enjoy themed meals alongside exclusive in game and collectible rewards.

At the center of the event are two specially curated menu options designed for fans of the franchise. The Legendary Burger Set, priced at 22,300 won, includes one random acrylic standee featuring three possible designs and one random postcard from a pool of seven designs, each containing a valuable redemption code. Meanwhile, the Lucky Chicken Set, available for 20,600 won, comes with one random acrylic keychain and one random postcard, also tied to redeemable in game rewards.

A major highlight of this collaboration is the redemption code system tied to each postcard, allowing players to unlock bonuses within the game. These codes are valid from March 24 through September 30, giving fans ample time to claim their rewards. The combination of physical collectibles and digital bonuses has made this promotion especially appealing to both casual players and dedicated collectors.

Adding to the excitement, a special themed store experience is being held at the Mom’s Touch Lab Gangnam-daero Branch in Seoul, transforming the location into a fully immersive Genshin Impact environment. This exclusive venue will operate from March 24 to April 5, offering fans themed decorations, promotional displays, and unique photo opportunities.

The collaboration also features live appearances from Korean voice actors, further strengthening the connection between the game and its community. On April 1, attendees can meet Lee Eun-jo, the Korean voice of Citlali, Kim Na-yul, voice of Mavuika, and Park Ki-wook, who voices Ifa and Cacucu. A second event on April 5 will include Lee Eun-jo once again, alongside Seo Joung-ik, the voice of Ororon, and Kim Do-hee, who voices Mualani. These appearances are expected to draw significant crowds, offering fans a rare chance to engage with the voices behind their favorite characters.

Beyond the physical experience, the collaboration extends into digital platforms with the release of a free KakaoTalk theme available for download between March 24 and April 24, allowing fans to customize their messaging app with Genshin themed visuals. Additionally, exclusive Kakao emoticons have been introduced, further expanding the collaboration’s reach into everyday digital interactions.

This partnership highlights HoYoverse’s ongoing strategy to expand Genshin Impact into real world experiences and lifestyle collaborations, blending gaming culture with food, events, and social platforms. The combination of limited edition merchandise, interactive events, and digital bonuses has positioned this collaboration as one of the most comprehensive promotional campaigns the franchise has delivered in South Korea.

With strong fan engagement already visible across social media, the Genshin Impact x Mom’s Touch event is shaping up to be a high demand, culturally impactful collaboration, reinforcing the game’s influence beyond the digital space and into everyday consumer experiences.