Genshin Impact Expands Japan Collaborations With KFC, Jagarico and New Ichibansho Merchandise Series

HoYoverse continues expanding the global reach of Genshin Impact through a new wave of major collaborations in Japan. The company recently confirmed upcoming partnerships with KFC Japan, Jagarico and Ichibansho, bringing exclusive promotional content, themed merchandise and collectible rewards featuring some of the game’s most popular characters.

One of the biggest announcements involves the official Genshin Impact x KFC Japan collaboration, which is scheduled to begin on June 10. The campaign has already generated major attention online after the release of a short promotional video featuring the return of Kaveh and Alhaitham, two fan favorite Sumeru characters whose dynamic relationship remains one of the most beloved within the community.

Fans immediately celebrated the return of the duo after the collaboration teaser appeared online. The chemistry between Kaveh and Alhaitham has consistently fueled viral discussions, fan art and social media trends since their original introduction in the game. Because of this, many players are already expecting the KFC campaign to become one of the most successful food collaborations in Genshin Impact history.

Although HoYoverse has not yet revealed the full list of collaboration rewards, players are anticipating themed meals, collectible merchandise, limited edition packaging and exclusive in game bonuses similar to previous KFC partnerships held in China and other Asian regions. The newly released promotional short has already accumulated strong engagement from fans eager to see more details in the coming weeks.

At the same time, another collaboration was officially teased through the announcement of the upcoming Genshin Impact x Jagarico campaign in Japan. For now, only a promotional image has been revealed, leaving fans curious about what the collaboration may include. Despite the limited information, the announcement alone quickly became a trending topic due to Jagarico’s popularity as one of Japan’s most recognizable snack brands.

Many players believe the Jagarico collaboration may introduce themed packaging, exclusive collectible items or in game rewards tied to future promotional campaigns. Additional information is expected to be revealed soon as the collaboration approaches its launch period.

Alongside the food related partnerships, HoYoverse also announced a brand new Genshin Impact x Ichibansho merchandise series featuring collectible plush products inspired by several popular characters. The new lineup transforms Keqing, Ayato, Varesa and the Wanderer into adorable 38 centimeter Potepotte-shaped plush toys, immediately capturing the attention of collectors and merchandise enthusiasts.

The collaboration will additionally feature smaller 10 centimeter plush finger puppets, designed as portable companion items for fans. Several other collectible products are also included in the lineup, such as plush coin purses, glasses, reversible acrylic standees and double-flash tin badges.

According to the official announcement, the Ichibansho products will be distributed exclusively through official Genshin Impact merchandise stores and channels announced directly by the official Bandai Namco account. HoYoverse also warned players to avoid participating in unofficial pre-sales, reservation attempts or unauthorized purchasing systems claiming to secure early access.

The announcement reflects the growing popularity of Genshin Impact merchandise collaborations across Asia. Over the past few years, HoYoverse has continuously expanded partnerships with restaurants, retail brands, cafes and collectible manufacturers, transforming the franchise into one of the largest multimedia gaming brands in the industry.

With the return of Kaveh and Alhaitham, new snack collaborations and an extensive Ichibansho merchandise collection, fans now have multiple reasons to look forward to the next wave of official Genshin Impact events arriving in Japan.