Genshin Impact x LINE FRIENDS Reveals Genshin Minini Liyue Collaboration With Exclusive Merchandise and Pop-Up Event

The new Genshin Impact x LINE FRIENDS collaboration has officially been revealed and fans are already celebrating the adorable new Genshin Minini Liyue collection inspired by some of the game’s most beloved Liyue characters. The collaboration introduces exclusive emotes, themed merchandise and a limited time physical pop-up event that will take place in South Korea later this month.

The newly announced collaboration features cute stylized versions of popular characters including Zhongli, Yaoyao, Xingqiu, Hu Tao, Xiao, Keqing, Qiqi and Ganyu. Each character received their own unique emotes and themed merchandise designs, instantly generating excitement across the Genshin Impact community and social media platforms.

One of the biggest highlights of the collaboration is the upcoming “A Tiny Invitation POP-UP” event, which will officially run from May 15 to May 24 (KST) at K-POP SQUARE HONGDAE in Seoul. Fans who cannot attend physically will also be able to access products through the LINE FRIENDS SQUARE ONLINE store, expanding availability for international collectors.

The collaboration product lineup includes several collectible items that quickly became trending topics among fans after the announcement. The official merchandise list includes:

• Flat cushions

• Mugs

• Mouse pads

• Can badges

• Epoxy stickers

• ID photo sets

The soft pastel visual style of the Genshin Minini designs has been especially praised online, with many players describing the collaboration as one of the cutest official merchandise projects released for Genshin Impact so far.

HoYoverse and LINE FRIENDS also confirmed that advance reservations for the physical event will begin on May 11 at 7 PM PDT, with reservation entry periods available from May 15 to May 17 (KST). According to the announcement, later dates for the event will transition into on-site reservations depending on availability and crowd conditions.

For online buyers, the digital storefront will officially open on May 14 at 7 PM PDT through the LINE FRIENDS SQUARE ONLINE platform. Because of the popularity of previous Genshin collaborations, many fans are already expecting several products to sell out rapidly once the store launches.

Another major attraction for players involves the collaboration’s exclusive special gifts. Visitors and buyers participating in the event will receive multiple bonus rewards depending on their purchases. Every visitor and customer will receive an in-game redeem code, while additional rewards will unlock through spending milestones.

Special collaboration bonuses include:

• Over 10,000 KRW: Genshin Minini Shopping Bag

• Over 30,000 KRW: Genshin Minini Fan

• Over 50,000 KRW: Random Hologram Photocard

The hologram photocard reward has already become one of the most anticipated collectibles from the collaboration due to its limited random distribution system. According to the official details, only one redeem code, shopping bag and fan can be claimed per person.

The collaboration further highlights HoYoverse’s growing partnership strategy with major lifestyle and entertainment brands across Asia. Previous collaborations involving cafes, restaurants and fashion products have consistently generated massive fan engagement and long waiting lines during physical events.

With the Genshin Minini Liyue collaboration combining fan favorite characters, collectible merchandise and exclusive rewards, anticipation for the pop-up event continues growing rapidly ahead of its official opening later this month.